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News & Articles

Adulthood No Longer Synchronises. Perhaps Rest Still Should.

Summer used to synchronise adulthood. Now it shows how differently we live. Adulthood used to be organised by two moments in time, regardless of what life stage you were in: Christmas, when we all got together, and summer, when we did the same. Christmas still looks...

Most Brands Still Read Life Milestones. The Smartest Are Building for Life Turns.

The next category gets built in the gap between the event people announce and the change they feel first.  I’ve spent years researching the beauty industry’s ageing conversation. From all my conversations with women, I’ve learned that it is rarely the milestone that...

Every Woman Is Having a Different Summer

From Prove It to Hot Divorce, the Four Female Moods of 2026 This is the summer women stop trying to have the same summer. Two summers ago, culture gave us Brat Summer. Lime green, messy, loud, anti-polish. This summer feels different. It’s not producing one dominant...
“How Many Kids Do You Have?”

“How Many Kids Do You Have?”

For over twenty-five years I’ve interviewed people all over the world. From talking about candy in Chicago to shampoo in Shanghai my job has been about parking my preconceptions. My work requires me to design questions that create space for answers I haven’t...

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